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從Candy crush看企業經營

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這些日子以來,無論是在捷運站、早餐店或晚餐時在飯店,也不管是老阿嬤、計程車司機,或者是上班族,都看到很多人聚精會神,或獨自、或群聚地用手指在平板電腦或智慧型手機上滑來滑去,仔細一瞧,都正在candy crush中。
 
此一現象稱其為全民運動或許太誇張,但有朋友為其犧牲睡眠、花費金錢,甚至有人全部過關後,突然發現人生失去奮鬥的目標,看來此一爆紅的遊戲確實有致命吸引力,魅力無法檔!
作為一個產業研究者與市場觀察家,面對此一發燒現象,當然免不了要親身體驗一下,以瞭解到底發生了什麼事,為什麼小小的糖果遊戲可以讓人如此這般地愛不釋手?真正「撩下去」之後,才發現此遊戲的確有其獨到之處,而進行這樣的遊戲所呈現出來的企業經營哲學,也頗令人深思。

首先,玩遊戲之前應確立目標,你是抱著過關就好,還是過關之外仍想爭取最高分數,這在策略上需要不同考量。企業經營也是如此,經營企業的目的是想在短期內將產品弄個好賣相脫手,還是想要長期永續經營,在經營作法上是完全不同的。

其次,在進行遊戲之前需要綜觀情勢、提前布局。每一遊戲關卡的要求掌握之後,先要看清形勢,以思考如何出招;每一關形勢都不同,看清楚再行動,就像企業經營一般,需掌握形、勢、策的規劃要領,公司才不會很快夭折。

再者,企業經營需要全神貫注、資源聚焦,但也不要忘記隨時抬頭看看環境是否有所變化?有時外在環境的突變常讓人措手不及。Candy crush也是如此,常常覺得快過關了,才發現旁邊有顆未爆彈,馬上就要爆炸,卻因太專心某部分而沒注意到全局。

此外,在遊戲過程中,為了達成過關目標,有時不能太計較眼前的利益,因為忍一時不行動,未來果實可能更甜美。這也提醒我們,長期的思考與布局對企業持續經營的重要性。

當然,這個遊戲還有一些讓人覺得有趣的體會,例如,當遇上難題時,有時休息一會,沈澱一下心情,不要急於馬上處理,去運動或小睡片刻,換個心情再回來,可能一下就解決了;沒過關,不要氣餒,再試一次,有時很快就過關了!

最後,這個遊戲也提醒我們,一定要廣結善緣,至少要結交三個好友,不然你無法進入下一遊戲階段。

企業經營也是如此,透過產業網路的經營,不僅可以幫你降低成本,分攤風險,甚至可以提供一臂之力,提升你企業的市場競爭力!小遊戲大道理,許多關鍵的經營心法,各位讀者可以從遊戲體驗中細細品味!

(作者是資策會產業情報研究所(MIC)資深產業顧問兼所長,本專欄隔周四刊登)

日期:2013-10-17    出處:經濟日報/20130711

 

goosesesda於 2014-10-13 17:53:14 留言

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